The Content Marketing Institute and MarketingProfs recently published their annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends–North America report. Looking back at 2013 and forward to 2014, the analysis demonstrated many fascinating B2B Facebook Marketing statistics. You will surely need to check it out for yourself, but below are a few key hints to help assess how your content marketing efforts measure up to your opponents.
Unsurprisingly, B2B marketers who had a registered content strategy were far more likely to consider themselves powerful (66 percent compared to 11 percent), and also the majority of the best marketers (86 percent) said someone oversaw their strategy.
• Key takeaway: Your company requires a leader to have your own B2B content advertising activities. Whether you outsource content or handle it internally, give one person the principal responsibility of executing your strategy.
Marketers used a mean of 13 B2B content advertising strategies this past year. Seven tactics exceeded 70 percent in popularity, topped by social media, articles on their own websites, eNewsletters, blogs, in-person occasions, case studies, and videos. The most prosperous B2B marketers rated sites as the most effective tactic (79 percent), although infographics have seen the largest year-over-year increase in use.
• Key takeaway: Your business should use a varied set of strategies to get in touch with prospects and customers. While blogs and social media will likely continue to be the best B2B content marketing tactics, you should also consider repurposing articles as eNewsletters, case studies, white papers, videos, infographics, and internet presentations.
B2B marketers used a mean of six social media platforms. SlideShare, Google+, and Instagram saw the biggest increase in usage, but the top three platforms are still LinkedIn, Twitter, and Facebook (in that order).
• Key takeaway: While you should continue to participate with prospects and customers on the most popular social media platforms, branch out to other sites where your target audience hangs out. The best social media sites will, as always, depend on your industry and type of company. They can range from bookmarking websites like YouTube to presentation-sharing websites like SlideShare to Google’s favourite social networking website (its, Google+, of course!) .
At 82 percent, new awareness has become the number one target for entrepreneurs for the previous four decades. After brand recognition, the very best B2B marketing goals were lead generation, customer acquisition, thought leadership, participation, and client loyalty.
• Key takeaway: While you’re definitely trying to achieve many goals with your B2B content marketing strategy, they all start with sharing and creating high quality content your target audience needs. If you don’t provide it, they’ll find it using a competitor.
Although large businesses outsource content production more frequently than small businesses, more small companies plan to increase their budgets during the next twelve months.
• Key takeaway: B2B content marketing spending will inevitably continue to grow as businesses of all sizes–and in virtually every business–reap the benefits of implementing an effective content promoting program. With all these options available and rivalry steadily growing, you have to specify a specific strategy that’s tailored to your goals. An unfocused approach will likely lead to spreading yourself too thin in a lot of different locations.